TV Guide July 10-16

Bloody hell, it's another "collectors edition" four-cover set. A dedication to the Sci-Fi channels' Friday night line-up. The covers feature 2 actors of either Stargate Atlantis, Battlestar Galactica, Stargate SG-1 or one of each called Sci-Fi Returning Favorites. Matt Roush reviews Battlestar Galactica and finds it violently fun. He also tells of the new cast members to Stargate SG-1, Ben Browder and Claudia Black of Farscape fame and Beau Bridges recently in Into The West. There is an amazing 9 page article on all the going ons of "Sci-Fi Friday", which I didn't read because I want to be surprised when the episodes premiere. A few thing did pop out, Lexa Doig wife of Michael Shanks joins the cast of Stargate SG-1 and Lou Gossett Jr. as a Jaffa. Stargate Atlantis gets more Wraithy. Lucy Lawless joins the Battlestar Galactica cast as a reporter.

Good things to read inside:

• They have pictures of the first official Lost convention that took place in the Burbank Airport Hilton where "Losers" "Losties" got to have a Q&A with producers, don't fret they will have 5 more over the next18 months.
• Mariska Hargitay is not pregnant but she's trying.
• Wonder Showzen an MTV2 pupppet show.
• Into The West had 15,000 extras and one of the largest cast of Native Americans ever, and yes the white man did mistreat them, again.
• Sci-Fi will air Firefly, all episodes starting July 22. Serenity is out in theaters in September, do the math.
• A six-page summer horoscope? And then after that your regular horoscopes.
• Farhrenheit 9/11 on Showtime
• Reality Round-up:Hogan Knows Best, Brat Camp, MLB All-Star Game
  

I understand that with todays modern technology that printing multiple covers is easier and cheaper than ever but calling them "special" or as TV Guide does on page 3 the "Complete box set" with a number to order right below is just wring and inaccurate. It would be funny that if in forty years the sell for thousands of dollars butI doubt it.
On the advertising front I've noticed that their ads are now featuring lots of new sweets that I don't see in the markets. Wonka Cakes, Gummi LifeSavers, etc. maybe my local markets just suck.